Don't be confused, this is not product placement. This is product crowbarring, into your favorite television show.
Alright, we get it. TV execs want to make a buck off their daytime programming, but geez, this is so gaudy. It's about as subtle as a snow shovel to the face.
The last example of this, which involved Cherrios, drew a lot of criticism from Diet Blog readers, even our own Melanie. She said, "That made me cringe... change the channel, or better still chuck the TV altogether."
I hate marketing. I have a degree in it, and I can tell you first hand its mostly based on consumer manipulation and deception. "Get the sheep to buy our products. Who cares how. And who cares what happens afterwards."
Remember, there was a time in the United States where federal regulators had to tell manufacturers you can't make Christmas trees that will burst into flames. You can't trust big business. Most don't have a soul.
That's why stuff like this sets me off. And this Chex Mix commercial built into the middle of a TV show is even more heinous and classless than the Cheerios one. It gives me chills.
And just like last time, I get it. Networks need to make money and technologies like DVR make it possible for viewers to zip by commercial breaks, which reduces the value and price of regular commercials. But come on!
If you watch this and think it's a snappy idea, I would suggest you go back to listening to Little Orphan Annie, brought to you by Ovaltine, on an antique radio, while smoking cigarettes, which are supposed to improve your T-zone.
Image credit: JiggleItLikeJello
Big Business Food advertising junk food snacks ElsewhereWorst Fast Food of 2010 (That's Fit)Senior 15 May Be More Accurate Than Freshman 15 (DailySpark)7 Surprising Secrets of Successful Weight Loss (Diet Blog)Video Exposes Horrible Conditions at Embattled Egg Farm (Diet Blog) 14 Comments Lana on 24 Dec 2010Wasn't this same article posted here a month or so ago?
Reply Gerry Pugliese on 24 Dec 2010No.
Reply Lana on 24 Dec 2010Haha. You are right. I just remember reading something very similar where Days of Our Lives used Cheerios instead of Chex Mix.
Reply Melanie Thomassian R.D. on 25 Dec 2010Hi Lana,
We posted on that, you can find the article here.
Wow, that IS blatant. Good thing I don't watch soap operas--if I did, I'd probably change the channel. I've been noticing a lot of product placement in daytime TV talk shows...many of them are just becoming hour-long endorsements for various grocery products, iPads, cosmetics, etc. It's really nauseating.
Reply camile8kat on 26 Dec 2010this is nice
Reply ArrowSmith on 26 Dec 2010Ask yourself who watches soap operas to begin with. That will answer your question. Chex Mix is the least of their problems.
Reply Dr Tom Halton on 27 Dec 2010I totally agree. There is a movement in the nutrition field to pass legislation to limit advertisements particularly of unhealthy foods to children. The worst offenders are the fast food restaurants that link up with children's movies to promote their food products. Such legislation was passed for cigarette manufacturers with great success.
Dr. Tom Halton
www.drtomhalton.blogspot.com
Hey when are we going to get a Donna Simpson update? this blog wouldn't be half as much fun without her!
Reply FunnySunny on 28 Dec 2010Wow. Just wow.
Reply TheTimes on 28 Dec 2010old, old news. read about this a while ago on jezebel.
Reply Susan on 28 Dec 2010Funny that this clip has Allison Sweeney in it, because her other show, the Biggest Loser, is guilty of this same sort of thing. Before they started in with the product placement for gum and food storage products and whatnot I actually enjoyed watching that show - not anymore.
Reply Berzerker on 28 Dec 2010I caught that too! I've watched the biggest loser over at Mom's before and any time they would start to go into the kitchen we would say "Ah, product endorsement time!"
I swear, you could make a drinking game out of it.
That's so blatant it's nauseating.
I actually laugh every time Subway is endorsed on the Biggest Loser. Remember when Jillian went off on one of the contestants for using soy sauce? Umm..have you checked the sodium content of Subway's food? Such a sham.
Reply Add Your Comment Name RequiredEmail Required (never displayed)
URL Remember personal info?
--
No comments:
Post a Comment